Coffee Prices at Friends Roastery

When we began roasting in 2003, I was surprised to find that the best single origin specialty coffees were just pennies more than their lesser pedigreed (albeit still specialty grade) cousins. After years as a fine wine buyer in San Francisco, it was natural for me to gravitate towards the high end stuff. Besides, as neophyte roasters, we reasoned that if we started with the best beans and a great roaster (Yo, Diedrich!) if